Business Process Optimisation
Even with a large budget, unique ideas, bulletproof business plan and cutting-edge technology at hand, your customer acquisition, conversion and retention may be adversely affected by inefficient systems and ineffective processes. Doing the right thing is not enough if you’re doing it in the wrong way! Business process optimisation is a process in itself. In fact, it’s likely one of the most important processes your business will ever need.
What is Business Process Optimisation?
Your business processes define the activities and tasks carried out by individual units within your organisation. Business process optimisation improves the performance and productivity of these units by streamlining the processes they follow. Once identified, the ineffective processes are re-modelled to reduce their levels of complexity, eliminate unnecessary steps, bypass resource-intensive activities and automate time-consuming tasks.
Why should I care about Business Process Optimisation?
Optimised processes reduce time, money and resources your business needs to grow and improve the experience your customer receive when interacting with your brand. You wouldn’t want to spend your hard-earned cash on driving people towards your brand just to lose them because of the way you handled their enquiries, would you? Streamlining processes often proves to be a cost effective way of improving your acquisition, conversion and retention rates.
How can I optimise my Business Processes?
Build a process map to get a holistic view of all your processes, their relationships and triggers. Focus on impact when selecting the ones to optimise, follow the 80/20 rule. Don’t change too many steps at a time. Manage processes, not departments as multiple areas may be needed to execute a single process. Ensure your processes are scalable, future-proof and well-aligned with your objectives. Always document and constantly re-evaluate your processes, make every step add value.